Tuesday, January 26, 2010

Weathervane Music Burns Forward


Brian McTear © Michael T Regan Photography

Brian McTear (pictured), whom I've had the honor of working with numerous times for photo shoots and video work, is doing amazing things for music and musicians. His brainchild, Weathervane Music Organization, was launched last year to support the creation of independent music in today's turbulent music industry.

Today Weathervane announced "Shaking Through" a partnership with 88.5 WXPN in Philadelphia. The first artist to participate is Sharon Von Etten. Her song "Love More" is a beautiful ballad filled with drawn out sounds, minimal percussion and two part harmonies.

'Shaking Through' is a curated series of audio and video recordings featuring our favorite independent artists, their music, and artfully produced video of the recording sessions that went into making that music. Each selected artist has the opportunity to record a new song in a high-end studio with noted engineers and producers. The sessions take place over two days including the recording, mixing and video. The process is shot with cinematic flair in HD video, giving the audience an exciting and intimate window on the artist's process, and giving the artist a powerful showcase for their artistic vision. 'Shaking Through" is a collaborative effort of Weathervane Music and WXPN radio in Philadelphia.

Shaking Through: Sharon Van Etten from Weathervane Music on Vimeo.

No comments: